• Home
  • Meet the Directors
    • Meet the Full VAD Team
    • Chris Green, Owner
    • Carl Diefenbach
    • Todd James
    • Lori Winschel
    • Eric Levy
    • Rachel Montanez
    • Michael Nash
    • Ron Ryles
    • Kyle Zive
  • Apparel
    • Apparel and more
    • T-shirts
    • Online Stores
    • Band Jackets
    • Rain Gear
    • College Bowl Games
  • Show Design
    • Fruhauf Uniform Design
    • Graphic Design
    • Show Design Options
    • Chuck Henson
    • James Roth - Composer
    • Uniforms
    • Visual Design
  • Supplies
    • Band Performer Supplies
    • Catalogs
    • Concert Supply
    • Instruments
    • Floor and Field Supplies
    • Guard Supplies
    • Hydration
    • Props - New & Consignment
    • SHOES
  • Fundraising
  • Sign-up for Discounts!
  • Resources
    • Catalogs
    • Facebook Groups by VAD
    • Instructor Database
    • Travel - Anthony Parisi
    • Voice Work - Chuck Henson
    • VAD Partners
  • More
    • Home
    • Meet the Directors
      • Meet the Full VAD Team
      • Chris Green, Owner
      • Carl Diefenbach
      • Todd James
      • Lori Winschel
      • Eric Levy
      • Rachel Montanez
      • Michael Nash
      • Ron Ryles
      • Kyle Zive
    • Apparel
      • Apparel and more
      • T-shirts
      • Online Stores
      • Band Jackets
      • Rain Gear
      • College Bowl Games
    • Show Design
      • Fruhauf Uniform Design
      • Graphic Design
      • Show Design Options
      • Chuck Henson
      • James Roth - Composer
      • Uniforms
      • Visual Design
    • Supplies
      • Band Performer Supplies
      • Catalogs
      • Concert Supply
      • Instruments
      • Floor and Field Supplies
      • Guard Supplies
      • Hydration
      • Props - New & Consignment
      • SHOES
    • Fundraising
    • Sign-up for Discounts!
    • Resources
      • Catalogs
      • Facebook Groups by VAD
      • Instructor Database
      • Travel - Anthony Parisi
      • Voice Work - Chuck Henson
      • VAD Partners
  • Home
  • Meet the Directors
    • Meet the Full VAD Team
    • Chris Green, Owner
    • Carl Diefenbach
    • Todd James
    • Lori Winschel
    • Eric Levy
    • Rachel Montanez
    • Michael Nash
    • Ron Ryles
    • Kyle Zive
  • Apparel
    • Apparel and more
    • T-shirts
    • Online Stores
    • Band Jackets
    • Rain Gear
    • College Bowl Games
  • Show Design
    • Fruhauf Uniform Design
    • Graphic Design
    • Show Design Options
    • Chuck Henson
    • James Roth - Composer
    • Uniforms
    • Visual Design
  • Supplies
    • Band Performer Supplies
    • Catalogs
    • Concert Supply
    • Instruments
    • Floor and Field Supplies
    • Guard Supplies
    • Hydration
    • Props - New & Consignment
    • SHOES
  • Fundraising
  • Sign-up for Discounts!
  • Resources
    • Catalogs
    • Facebook Groups by VAD
    • Instructor Database
    • Travel - Anthony Parisi
    • Voice Work - Chuck Henson
    • VAD Partners

Lori Winschel - Missouri

More about Lori!

Lori Winschel is a St. Louis native, who has shared her journey with multiple programs around the US. She has almost 30 years of experience as a performer, instructor, designer and entrepreneur in the world of the marching arts. 


Lori holds a Bachelor's Degree from Missouri State University in music education. Her performance career started as a flute player, however she found her way to the wonderful world of visual music through colorguard. 


Her performance career includes Pride of Missouri State Marching Band and Winter Guard 1998-2022, Glassmen Drum & Bugle Corps 2001 and Northeast Independent (NEi) World Winterguard 2006-2008.


Lori's instructional career began as a college student in 1999. She has taught a multitude of middle and high school programs all around the country. Lori had the opportunity to teach colorguard at the Blue Stars Drum & Bugle Corps in 2007 and oversee Spirit Drum & Bugle Corps colorguard as the caption head in 2008 & 2009. She then was a co-founder of Avidity Independent Winterguard in St. Louis, MO in 2011 and was the movement choreographer for Freedom Percussion 2015-2017. 


Lori has spent the last decade exploring the world of adjudication and mastering the entrepreneurial side of the activity. She now helps groups procure marching band and colorguard uniforms and costumes, along with instrument rental, props, tarps, accessories and team spirit wear. She most recently founded Starting Line Design Co, a trendy marching arts boutique gift shop. 


Lori currently resides in the St. Louis, MO area with her husband Ken and three children, Kenny, Aubri & Maggie. 

Fruhauf Uniforms

Lori serves as the dedicated representative for Fruhauf Uniforms Inc. in Missouri.  In this role, she acts as a second set of hands for clients, ensuring the uniform development process goes smoothly from design to delivery. Her responsibilities include understanding clients' needs, helping them choose the right uniform design, and facilitating the order and delivery process. With her experience in the marching arts and design, Lori brings a unique perspective and valuable expertise to her role at Fruhauf Uniforms.


Ready to get started? Fill out this form to begin on your next uniform design started. 

GuardCloset

Founded in 2000 as a consignment shop for fall color guards,the Guard Closet has grown to include winter guard, band, percussion,and other performing arts. 


Today, we offer custom designs and pre-designed costumes, flags, floors, formal wear, etc., full or partial show writing, educational programming, and other show support services.


We are your assistants for the color guard, winter guard, drum corp, band, and percussion organizations. Our mission is to nurture the success of our clients by providing quality uniforms, props, equipment, show design, show cleaning, and training services.


Contact Lori for all your GuardCloset needs - by email or get your Microsite started today - here

WHY A MICROSITE

"Transforming Complexity into Simplicity: Introducing Your Customized Microsite for Band and Color Guard!"


Are you tired of the hassle and headache of managing costumes and equipment for your band and color guard? Say goodbye to the chaos and hello to effortless organization with our exclusive microsite solution!


Imagine a streamlined platform where students can easily access everything they need for the upcoming season—all in one convenient place. With our microsites, ordering complexity becomes simplicity, and stress transforms into efficiency.


Here's why our microsites are the ultimate game-changer for your band and color guard:


  1. Tailored to Perfection: Each microsite is meticulously crafted to fit your school's exact requirements and the unique demands of your season. From custom-designed costumes to essential basics and specialized equipment, we've got you covered.
  2. Student Empowerment: Say goodbye to last-minute scrambles and confusion. Our microsites empower students to take control of their uniform and accessory needs with easy size selection and hassle-free payment options. It's a lesson in responsibility and organization that they will carry with them beyond the field or stage.
  3. Director Relief: Directors, rejoice! With our microsites handling the heavy lifting of costume management, you can focus on what you do best, leading and inspiring your band and color guard to greatness. No more juggling multiple vendors or drowning in paperwork—just smooth sailing from start to finish.
  4. Customization at Its Finest: Whether you're looking for custom flags, spirit wear, or team apparel, our microsites offer endless possibilities for personalization. Let your creativity soar as you design a wardrobe that perfectly complements your band's theme and style.
  5. Seamless Experience: Our user-friendly interface ensures a seamless experience for both students and directors alike. Navigate with ease, place orders effortlessly, and enjoy peace of mind knowing that every detail is taken care of.


Don't let paperwork and ordering chaos derail your next season. Embrace the simplicity and efficiency of our microsites and elevate your band and color guard to new heights of success.

SIGN UP DIRECTLY HERE

Starting Line Design Company

Starting Line Design Co trend combines what is hot on the market now with your favorite marching arts niche of products. Find something for you or a gift for your favorite coach, teacher or booster parent. 

Shop now
Virtual Assistant Director:

Lori Winschel-Marching Arts Procurement & Apparel Specialist

 Marching Band & Colorguard Supply & Services, Trendy Apparel & Gifts, and so much more

Contact Lori

Copyright © 2025 VirtualAssistantDirector.com - All Rights Reserved.

Powered by

  • Meet the Full VAD Team
  • Apparel and more
  • Fruhauf Uniform Design
  • Graphic Design
  • Show Design Options
  • Band Performer Supplies
  • Catalogs
  • Instruments
  • Props - New & Consignment
  • SHOES
  • Sign-up for Discounts!
  • Facebook Groups by VAD
  • VAD Partners

NEED HELP ASAP?

Book a Zoom or Phone Call

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept